It is about how the user feels while using your application, website or software!
Today, there is tremendous proliferation of digital products for large enterprises to small businesses. Most of the businesses are on digital wheels like mobile apps and websites with the common challenge to secure customer attention like never before. There is a big focus on making an outstanding first impression or providing the audience with the best experience. This has brought focus on UI/UX design.
The Users interface (UI) and the users Experience (UX) surrounds all the aspects of the end-user interaction with the company, its products and its services. It caters to the user with preferences, perceptions, emotions, feelings and much more. A positive UX design enhances usability, accessibility and pleasure the interaction with your website or app.
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