Content Creation

If you’re not creating content, then you’re behind the curve!

We estimate that the average American is exposed to around 4,000 to 10,000 ads each day — and these are just the ads. This doesn’t take into account the other types of content we consume.

It shouldn’t be too surprising. Content is all around us. From websites and social media channels to newspapers and magazines, TV, radio, and emails … it’s a long list.

It’s easy to create and publish a single piece of content for social media, a website, or a blog these days, but the challenge is in creating content that’s meaningful and accessible. Content helps you build trust with your audience, so the more useful it is, the more likely customers are to trust you.

Brands must provide their users and customers with the information they need or else they’ll find it elsewhere, likely from a competitor. Content creation is the process of planning and creating content that is useful, accessible, and effective for your audience.